My latest Locus column, “Improving Book Publicity in the 21st Century,” addresses the lack of automation and management in traditional publishing an publicity, and suggests some simple and cheap ways that publishers could join up the way its editorial, marketing a PR departments communicate with reviewers and other publicity outlets to save money and score more PR for their writers.

Right now, this stuff all lives in separate word-processing files and spreadsheets in different departments’ hands, which results in all sorts of bizarre occurrences that I see firsthand.

There’s the trilogy whose first volume I blurbed, and whose first two volumes I glowingly reviewed – and I sold a ton of each. The publisher didn’t send me book three for review, even though it had a quote of mine on the front cover, the back cover, and the jacket-flap. They didn’t even tell me it was out – by the time I saw it in a store, it had been out for a month, and my review showed up weeks after the book’s publicity push was over.

I know how that happened: the cover quotes came from editorial and were sent to marketing, which had them in a word-processing document. When PR brainstormed people to send review copies to, they forgot to include me, so it fell through the cracks.

There’s the graphic novel series, now in up to something like 17 volumes. I’ve given every book a positive review, and all the new volumes have quotes from me on the cover. I never get review copies of this one – I don’t even get a notice from the PR department when a new volume is out. But the same PR department has sent me something like nine volumes of another series, none of which I’ve ever reviewed. If I don’t review book one, that means I either didn’t like it, or didn’t even bother with it because it looked so unpromising. Having skipped book one, you can be certain I won’t review book two. This same publisher sends me mountains of single-issue comics, even though I’ve never reviewed one of those.

Improving Book Publicity in the 21st Century

My latest Guardian column is “Trademarks: the good, the bad and the ugly,” and it looks at why trademark, at its best, does something vital — but how trademark can be abused to steal common words from our language and turn them into a twisted kind of pseudo-property.

Trademark lawyers have convinced their clients that they must pay to send a threatening notice to everyone who uses a trademark without permission, even where there is no chance of confusion. They send letters by the lorryload to journalists, website operators, signmakers, schools, dictionary publishers – anyone who might use their marks in a way that weakens the association in the public mind. But weakening an association is not illegal, despite the expansion of doctrines such as “dilution” and “naked licensing.”

When called out on policing our language, trademark holders and their lawyers usually shrug their shoulders and say, “Nothing to do with us.

The law requires us to threaten you, or we lose our association, and thus our mark.” This is a very perverse way of understanding trademark.

The law is there to protect the public interest, and the public interest isn’t undermined by the strength or weakness of an association with a specific word or mark with a specific company. The public interest extends to preventing fraud, and trademark uses the motivation of protecting profits to incentivise firms to uphold the public interest.

Trademarks: the good, the bad and the ugly

The 2013 Prix Aurora Award ballot has been announced, and I’m delighted to see that my novel Pirate Cinema is up for the prize in the Young Adult category. The Auroras are a people’s choice award given for Canadian science fiction and fantasy, and I’m delighted to be recognised in the land of my birth! The whole ballot is a great signpost to some wonderful Canadian literature, and the young adult section is particularly strong:

Best YA Novel – English
Above by Leah Bobet, Arthur A. Levine Books/Scholastic
The Calling by Kelley Armstrong, Harper Teen
Dissolve by Neil Godbout, Bundoran Press
Mik Murdoch, Boy Superhero by Michell Plested, Five Rivers
Pirate Cinema by Cory Doctorow, TOR Teen
Under My Skin: Wildlings Series (Book 1) by Charles de Lint, Razorbill Canada

2013 Aurora Ballot Announced