There’s a certain casual but insistent forward flow to his writing that makes you want to keep reading. It’s rather like the motion of a Haunted Mansion Doombuggy: it shows you something cool, but its wiggle tells you that something cooler is waiting just over there in the next chamber… [The book is full of] argumentative personalities, smooth-talking biz-dev guys and anal-rententive user experience orthos so real that you want to pimp-slap them with a hardcover edition of Tufte.

Cory Doctorow writes fast and furiously, the words gushing out of him in a stream of metaphor and imagery that keeps you glued to his futurist tales…

Doctorow offers characters that are absolutely human. There are no robots here — these people are sexed up and emotionally charged.

The first thing you notice when reading Eastern Standard Tribe is that it suggests a methodology that Doctorow follows when building his novels: identify and research a cool new idea, add more and more cool bits to that idea, and then build that into a story. In Down and Out the cool idea was reputation-based economies, and in Tribe it’s a new kind of social group emerging that chooses to abandon its local standard time to live and work in stop with another more desirable one…

Damien Broderick, in a recent review, coined the rather amusing term “blogpunk,” which seems to very much apply to Doctorow’s work. It refers to the tendency of writers of online journals to accumulate fascinating factoids and then share them amongst themselves. And, to an extent, you can see that in Tribe. The novel’s background is full of cool things — cars running on lard and such — but it’s just that, background. At its heart, Tribe is a witty, sometimes acerbic poke in the eye at modern culture. Everything comes under Doctorow’s microscope, and he manages to be both up to date and off the cuff in the best possible way.

Doctorow peppers his novel with technology so palpable you want to order it up on the web. You’ll probably get the chance. But technology is not the point here, merely a fascinating, convincing backdrop for the story. It’s a really old story, actually — boy meets girl. What follows is not unexpected, or even particularly new. What is unexpected, shocking even, is how smart Doctorow is when it comes to the human heart, and how well he’s able to articulate it.

This novel feels whiz-bang modern, but Doctorow’s prose uses the oldest trick in the book — utterly direct simplicity. Even when he’s explaining a sophisticated system of mobile music swapping, Doctorow comes off like a standup comedian. The insights he offers seem obvious, but only in retrospect. He seems smart because he makes the reader feel smart. When Doctorow talks, when Art argues, we just get it. There’s nothing between the language and the meaning. The prose is funny, simple and straightforward. This is a no-bullshit book.

Clerks meets Startup.com… Tribe is packed with big ideas.