Here’s my latest InformationWeek column: “17 Tips For Getting Bloggers To Write About You.” It’s a checklist of the stuff that keeps me — and many other bloggers — from posting about sites. There are companies and causes out there spending their time and money trying to get people to talk about them online, while shooting themselves in the foot by not having permalinks (duh), by resizing your browser window (duh), or by having “linking policies” that seek to set out the circumstances under which you can link to them.

Have a link. Seriously: if you want bloggers to link to you, you need to have something linkable. Your upcoming TV show, protest march, product or soccer tournament is literally unbloggable unless you put it on the Web somewhere first.

Have a permanent link. Don’t just change the front page of your site every time a new speaker for your speaker-series in announced. A blogger who links to the front page of your site today in a post about the upcoming address by Philo T Farnsworth, wants that link to stay good for in the future, and not point to the upcoming address by Paris Hilton when you change it next week. Put up a separate, permanently linkable page for everything you want to get blogged.

Have a link for everything. Don’t have a single page with ten items on it. Blogging a link to the top of your fifty-screen-long page with a blurb about something halfway down generates 200 e-mails from readers who can’t find the referenced item.

Use real links. Don’t have links with expiring session-keys that are no good if someone revisits the URL later. If a blogger can’t send the URL to a friend or put it on the Web, then that blogger can’t send people to go look at your stuff. Likewise, avoid the giant, 800-character gobbledegook URLs filled with junky alphabet-soup GUIDs — if it can’t be pasted into IRC without linebreaking, there’s some group of compulsive communicators who’ll be unable to get to it.

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My latest Guardian column just went live: “Time to fight security superstition.” It talks about the growing number of strictures on talking about, recording, and arguing with the security measures in our society, and how this makes us all less safe:

Unfortunately, today’s security cheerleaders have regressed to a more superstitious era, a time from before Bletchley Park’s wizards won the second world war. The public isn’t supposed to take photographs of CCTV cameras in case this knowledge can be used against them (despite the fact that surely terrorists can memorise their locations).

We can’t mention terrorist attacks at the airport while we’re being subjected to systematic anti-dignity depredations; your bank won’t let you open an account with a passport – you need to supply a laser-printed utility bill as well (“to prevent money laundering” … you can just hear Osama’s chief forgers gnashing their teeth for lack of a piece of A4).

The superstitions that grip airport checkpoints and banks are themselves a threat to security, because the security that does not admit of examination and discussion is no security at all.

If terrorists are a danger to London, then the only way to be safe is to talk about real threats and real countermeasures, to question the security around us and shut down the systems that don’t work.

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The annual Locus Magazine Poll and Survey is online and anyone can participate. The Locus Poll tries to take the global temperature of science fiction, gathering detailed, long-running stats on the state of the field and its readership. It’s also the basis for the Locus Award, science fiction’s most-participated-in popular award (I’m up in two categories this year: Best Novella for After the Siege; and Best Short Story Collection for Overclocked).

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My next novel, Little Brother, is coming out in about six weeks, on April 29. It’s a book for young adults, about freedom, surveillance, and how technology can be used to free you or to lock you up. It’s about a gang of hacker/gamer kids in San Francisco who use technology to restore freedom to America, despite the damndest efforts of the Department of Homeland Security to take it away in the name of fighting terrorism.

Since this book is intended for high-school-age kids, my publisher has agreed to send 200 advance review copies of the book to school newspaper reviewers, along with the same press-kit that gets sent to “real” papers like the New York Times and the Washington Post (actually, the school kit has even more stuff — it also includes a signed personal letter explaining why I wrote this book and why I hope kids will read it).

If you edit or write for your school paper (or if you have kids or friends that do) and you’re interested in receiving a copy, send an email to torpublicity@tor.com with the subject line “DON’T TRUST ANYONE OVER 25” — and include your contact info, high school/newspaper, and mailing address.

Here are some nice things that other preview readers have had to say about Little Brother:

“A rousing tale of techno-geek rebellion, as necessary and dangerous as file sharing, free speech, and bottled water on a plane.”

– Scott Westerfeld, author of UGLIES and EXTRAS

“I can talk about Little Brother in terms of its bravura political speculation or its brilliant uses of technology — each of which make this book a must-read — but, at the end of it all, I’m haunted by the universality of Marcus’s rite-of-passage and struggle, an experience any teen today is going to grasp: the moment when you choose what your life will mean and how to achieve it.”

– Steven C Gould, author of JUMPER and REFLEX

I’d recommend Little Brother over pretty much any book I’ve read this year, and I’d want to get it into the hands of as many smart teenagers, male and female, as I can.

Because I think it’ll change lives. Because some kids, maybe just a few, won’t be the same after they’ve read it. Maybe they’ll change politically, maybe technologically. Maybe it’ll just be the first book they loved or that spoke to their inner geek. Maybe they’ll want to argue about it and disagree with it. Maybe they’ll want to open their computer and see what’s in there. I don’t know. It made me want to be 13 again right now and reading it for the first time, and then go out and make the world better or stranger or odder. It’s a wonderful, important book, in a way that renders its flaws pretty much meaningless.

-Neil Gaiman, author of ANASI BOYS

Here’s a video that the InformationWeek folks shot with me last week at Etech, talking climate change, expertise, and warrantless wiretapping.
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The annual Locus Magazine Recommended Reading List just came out — it’s the critical consensus of Locus’s reviewers on the best science fiction and fantasy of the year, and a more reliable guide to great speculative fiction you will not find. I’m pleased to say that my short story collection Overclocked and my novella After the Siege made the cut!

SF novels

* HARM, Brian W. Aldiss (Del Rey; Duckworth)
* The Sons of Heaven, Kage Baker (Tor)
* Conqueror, Stephen Baxter (Gollancz; Ace)
* Undertow, Elizabeth Bear (Bantam Spectra)
* Till Human Voices Wake Us, Mark Budz (Bantam Spectra)
* The Yiddish Policemen’s Union, Michael Chabon (HarperCollins)
* Spook Country, William Gibson (Putnam; Viking UK)
* In War Times, Kathleen Ann Goonan (Tor)
* The Accidental Time Machine, Joe Haldeman (Ace)
* Mainspring, Jay Lake (Tor)
* The Execution Channel, Ken MacLeod (Orbit UK; Tor)
* Brasyl, Ian McDonald (Pyr; Gollancz)
* Black Man, Richard Morgan (Gollancz; Del Rey as Thirteen)
* Shelter, Susan Palwick (Tor)
* Engineer Trilogy: Devices and Desires / Evil for Evil / The Escapement, K. J. Parker (Orbit UK; Orbit US)
* The Prefect, Alastair Reynolds (Gollancz; Ace 6/08)
* Sixty Days and Counting, Kim Stanley Robinson (Bantam Spectra; HarperCollins UK)
* Bad Monkeys, Matt Ruff (HarperCollins; Bloomsbury UK)
* Queen of Candesce, Karl Schroeder (Tor)
* Halting State, Charles Stross (Ace)
* Ha’Penny, Jo Walton (Tor)
* Axis, Robert Charles Wilson (Tor)

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