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InformationWeek’s new department is called “Thinkernet,” and it consists of short essays about the future of the Internet’s evolution. I wrote a piece for it about the coming suite of tools that make it easier to ignore stuff:

Take email: Endless engineer-hours are poured into stopping spam, but virtually no attention is paid to our interaction with our non-spam messages. Our mailer may strive to learn from our ratings what is and is not spam, but it expends practically no effort on figuring out which of the non-spam emails are important and which ones can be safely ignored, dropped into archival folders, or deleted unread.

For example, I’m forever getting cc’d on busy threads by well-meaning colleagues who want to loop me in on some discussion in which I have little interest. Maybe the initial group invitation to a dinner (that I’ll be out of town for) was something I needed to see, but now that I’ve declined, I really don’t need to read the 300+ messages that follow debating the best place to eat.

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/ / News

My latest Guardian column is up: “Online censorship hurts us all,” about the ways that copyright protection laws that make it easier to censor artists are worse for creativity than any amount of unauthorized copying could ever be.

Viacom and others want hosting companies and online service providers to preemptively evaluate all the material that their users put online, holding it to ensure that it doesn’t infringe copyright before they release it.

This notion is impractical in the extreme, for at least two reasons. First, an exhaustive list of copyrighted works would be unimaginably huge, as every single creative work is copyrighted from the instant that it is created and “fixed in a tangible medium”.

Second, even if such a list did exist, it would be trivial to defeat, simply by introducing small changes to the infringing copies, as spammers do with the text of their messages in order to evade spam filters.

In fact, the spam wars have some important lessons to teach us here. Like copyrighted works, spams are infinitely varied and more are being created every second. Any company that could identify spam messages — including permutations and variations on existing spams — could write its own ticket to untold billions.

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