When I created the Lulu.com store for the With a Little Help paperbacks, I discovered that adding an ISBN to the books automatically raised the minimum price on the book from $11 or so to more than $17 (that’s because adding an ISBN makes the book available to retailers like Amazon, and Lulu wants to have some margin to use for a wholesale discount).
I wasn’t happy about this, but I figured it’d be worth trying a launch-high/discount-later pricing strategy until I could figure out how to get the price down. Now, with help from Lulu, I’ve figured out how to get the paperback price down to a much more reasonable $14.50. The present book interior features some 75 typo-fixes, crowdsourced from early readers (each typo is commemorated with a footnote thanking the eagle-eyed reader).
