Here’s a reading (MP3) of a my latest Guardian column, Internet service providers charging for premium access hold us all to ransom, which tries to make sense of the disastrous news that the Federal Communications Commission is contemplating rules to allow ISPs to demand bribes from publishers in exchange for letting you see the webpages you ask for.
There’s a useful analogy to the phone company that I’ve written about here before: you pay for your phone service every month. The pizza place on the corner also pays for its phone service every month. When you want to order a pizza from Joe’s Corner Pizzeria, you call their number. If their phone isn’t engaged, it rings and you get to place your order. If they get more orders than they can handle on one line, they buy a second line, a third, even 10 lines to take their orders. Provided one of those lines is free, your call goes through to someone when you ring.
But what if your phone company decided that the way to bring in higher profits was to go around to all the pizza places and shake them down for “premium” access to “their” customers? If Joe’s Corner Pizzeria turned them down, your call to Joe’s might get a busy signal, even if there were plenty of free lines at Joe’s place. Meanwhile, an order to the monied, tasteless sultan of global cardboard pizza-ite, that is, the company who has plenty of money for “premium” access – is easy to reach, because your phone company has promised them that every call will be put through.
The thing is, Joe’s is paying for its lines. You’re paying for your line. The phone company exists solely to connect people to the numbers they dial. But because there are “natural monopolies” in phone service (because there are only so many mobile frequencies and underground cable space), they can abuse their position to extort additional payments from the services you want to talk to. And the more popular a service is, the better it is, the more the ISP stands to profit from this racket.
Mastering by John Taylor Williams: wryneckstudio@gmail.com
John Taylor Williams is a audiovisual and multimedia producer based in Washington, DC and the co-host of the Living Proof Brew Cast. Hear him wax poetic over a pint or two of beer by visiting livingproofbrewcast.com. In his free time he makes “Beer Jewelry” and “Odd Musical Furniture.” He often “meditates while reading cookbooks.”
