Tomorrow -- Sunday -- at 2PM Pacific (11AM Eastern, 10PM UK) I'm doing my in-game book-signing in Second Life, a massively multiplayer online world with an extensive toolkit for creating in-game artifacts that have sophisticated behaviors and appearances (I once met a guy who makes a real living making and selling in-game penises).
The Second Lifers made a special effort to make me welcome, holding a design competition to create an in-game edition of my new book, Someone Comes to Town, Someone Leaves Town (which included a replica cover made by creating an in-game avatar that looked like the girl on the cover's brilliant Dave McKean painting, posing it, and taking screenshots).
They also roped a Second Lifer, lilith Pendragon, into creating a custom avatar for me that looks pretty eerily lifelike (I logged in for a bit last night and made it do funky disco moves that required a lot more coordination that the real-life me could ever muster).
Second Life's in-game reporter, Hamlet Linden, has run a fascinating interview with lilith, who apparently has a whole in-gmae business creating custom avatars for players:
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There are at least a half-dozen passages sharp and stylish and apropos enough that it’ll be all you can do to keep from forcing them on friends, acquaintances, even strangers.
Jim Hopper, San Diego Sentinel