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My latest Guardian column is an interview with Leila Johnston about her Hack Circus project, which includes a conference, a podcast and a print magazine, all with a nearly indefinable ethic of independence and art for its own sake.

The opposite of useful is not always useless, as such. The opposite of reportage is not always silliness, and the opposite of consumer messaging is not always fooling around. Playboy is one of the most successful media enterprises of all time, so presumably people don’t want entertainment for functional reasons. Perhaps fooling around can be a very effective business model.

The events are fun, but they are reality-distorting rather than “comedy”. They are funny because the clever, strange people who like Hack Circus are naturally funny and have done such wonderfully surprising things, not because they’ve written a routine. I don’t want to do a science comedy night for sceptics and atheists – there’s plenty of that around. I’m far more interested in, and identify far more strongly with, the credulous than the sceptical, and I’m consciously working against the resistance to imagination that scepticism presents.

Leila Johnston: ‘Digital culture has created a new outsider’