There’s a certain casual but insistent forward flow to his writing that makes you want to keep reading. It’s rather like the motion of a Haunted Mansion Doombuggy: it shows you something cool, but its wiggle tells you that something cooler is waiting just over there in the next chamber… [The book is full of] argumentative personalities, smooth-talking biz-dev guys and anal-rententive user experience orthos so real that you want to pimp-slap them with a hardcover edition of Tufte.