In my latest Guardian column, “Why did Ofcom back down over DRM at the BBC?” I look at how lamentably credulous both the BBC and its UK regulator, Ofcom, have been in accepting US media’ giants threats to boycott the Beeb if it doesn’t add digital rights management to its broadcasts. The BBC is publicly funded, and it is supposed to be acting in the public interest: but crippling British TV sets in response for demands from offshore media barons is no way to do this — and the threats the studios have made are wildly improbable. When the content companies lost their bid to add DRM to American TV, they made exactly the same threats, and then promptly caved and went on allowing their material to be broadcast without any technical restrictions.
How they rattled their sabers and promised a boycott of HD that would destroy America’s chances for an analogue switchoff. For example, the MPAA’s CTO, Fritz Attaway, said that “high-value content will migrate away” from telly without DRM.
Viacom added: “[i]f a broadcast flag is not implemented and enforced by Summer 2003, Viacom’s CBS Television Network will not provide any programming in high definition for the 2003-2004 television season.”
One by one, the big entertainment companies – and sporting giants like the baseball and American football leagues – promised that without the Broadcast Flag, they would take their balls and go home.
So what happened? Did they make good on their threats? Did they go to their shareholders and explain that the reason they weren’t broadcasting anything this year is because the government wouldn’t let them control TVs?
No. They broadcast. They continue to broadcast today, with no DRM.
They were full of it. They did not make good on their threats. They didn’t boycott.
They caved.
