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John D. Berry, a legendary type designer, is responsible for the superb design of Content. I’ve often said that people value the physical book for its physicality (which is partly why giving away downloads leads to sale of the print editions), but rarely has one of my books been so gorgeously physical. The downloadable PDF of the entire book will give you a sense of just how hand-turned, artisinal and deliciously smart the interiors of this book are — if you’re as excited by great type as I am, check out the buy page to get your own copy. And lest I forget, the superb cover came from designer Ann Monn!