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Guardian column on how free ebooks work for different kinds of writers

My latest Guardian column, "Why free ebooks should be part of the plot for writers," talks about how free ebook releases benefit well-known and obscure writers alike.

Releasing a book as a free download isn't newsworthy in and of itself. It was, once upon a time, especially when that book had the backing of a major publisher. Publishers are often characterised as being conservative about the net, so it was surprising when it happened. These days, many writers have convinced their publishers to dip their toes in the water on this, and it's simply not notable when it happens again.

Which is not to say that free downloads have no role when it comes to promotion, publicity and marketing. Their main effect is to magnify any good feeling your book has generated, by making it simple for people who love the book to get it under the nose of their social circle.

Why free ebooks should be part of the plot for writers

2 Responses to “Guardian column on how free ebooks work for different kinds of writers”

1. Michael Kirkland says:

   August 18, 2009 at 6:53 am

   Aren't you ignoring your own advice by not having Makers on the shelf right now? ;)
2. Brian Hall says:

   August 22, 2009 at 2:09 am

   Cory, was reading the comments and the Guardian article, and nothing there (or that I've read elsewhere) make clear the real point, which is that there are streams and layers of readers and publics which know very little of other's tastes and favorite authors. I've encountered many younger sf readers online and in person who know nothing of some of the very best writers my generation loves, ranging from Lackey and Niven to Weber and McCaffrey.

   Did you read the Palaver #11 on Baen's Library? Mercedes put up a Baen book or two for free, and got a big boost (triple) in paper sales of her DAW Arrow series.
   I guarantee you, these were people who didn't KNOW Lackey, and how good she was, but went out and splashed $$ around when they found out.
   Hmmm ....

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